Issue #01 — Cross-Pollination and Bicycle

Inspire Your Business + Question Prompts

Est. Reading: 2 minutes .
August 6, 2021

What can you learn from bees about business innovation?

Cross-pollination. The transfer or interchange of pollen from another to the stigma of the same flower. Instead of transferring pollen, you transfer knowledge.

An example of this is the Kinuami shower head. A shower head with the ability to spray water and foam simultaneously was designed by Morita, a Japanese fire extinguisher manufacturer.

Shower head with the ability to spray water and foam simultaneously

 

Morita, a Japanese fire extinguisher manufacturer

How can you start to cross-pollinate your ideas?

If you are looking for a shift in thought patterns that will lead to fresh ideas, go look for love in all the wrong places.

What we mean by this:

  1. Talk to people from different industries.
  2. Read books outside your field.
  3. Work outside your comfort zone.

❓ Today’s prompt: How would you apply the notion of knowledge sharing to a restaurant you are now frequenting?

Further reading: What the World’s Best Systems Designer Can Teach Us About Business to Business Sharing?, Medium

Looking into the Crystal Ball

Since March 2020, there has been an increase in searches for the keyword “bicycle.” The COVID-19 pandemic has led to an increase in ridership and bicycle sales.

Increase in searches for the keyword “bicycle.”

How does the trend in “bicycle” searches correlate to the increase in searches for “ice cream” (shown in the following image)?

Could this be the lipstick effect? A consumption pattern visible during times of recession, where consumers tend to purchase small indulgences. For instance, lipstick instead of a luxury item, such as a brand handbag.

Now, think about how you would leverage this opportunity.

Growing your curiosity

Ever wonder what it takes to ask a good question?

Try this activity: “Here is the answer. Now, what are the questions?” Instead of answering questions, it encourages one to formulate and ask questions, at the same time initiating curiosity.

For example, using the Google keyword trend above.
“If the answers are ‘bicycle’ and ‘ice cream’, what are the questions?”

Drop us a line anytime at [email protected] to tell us what you think.

Insights. Questions. Limitless Curiosity.

Every fortnight, SuperCurious shares insight-prompts and questions to help you grow your curiosity and discover new connections which other people often overlook.

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